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Meaning of fashion as a way of expressing woman's individual self
Bílková Černá, Michaela ; Šalanda, Bohuslav (advisor) ; Paulíček, Miroslav (referee)
English Abstract This Master Degree thesis takes up the topic of fashion and deals with the debate concerning fashion as a mean of expressing womens individual self. The main aim of this thesis is to analyse the meanings which women in todays society attach to fashion and their individual lived experience with this phenomenon. This text is based on theoretical assumptions of Gilles Lipovetsky as his conceptual understanding of fashion emphasises free agency of human beings and therefore stays against the opinions of traditional sociology of fashion. For a long time, the area of fashion had been neglected, however, in this text the subject is discussed as a socially relevant and historically developing phenomenon and as an unique institution, which is characteristic for a modern society. Theoretical outcome of this thesis is the suggestion that fashion might be understood as one of the means used by women to express their individual self. Woman is seen as an individual human being, who lives through her own unique experience, on the other hand, her behaviour, her own experience is limited by external factors and conditions.
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